This mattress is modeled after one of the most popular memory foam beds on the market today. The Tempur-Pedic® Cloud Supreme™. We have it nailed right down to the look. We guarantee if you love their version then you will love ours. Customers routinely visit our showroom and cannot tell the difference in feel. On a scale of 1-10 with 10 being the firmest, we would call the ES Supreme Memory Foam a 5.